What’s in a name?

What’s in a name? That which we call a rose
By any other name would smell as sweet

I’m almost embarrassed to say I own over 20 domain names, all of them started with some great idea for a blog or website which eventually lost steam. All of them started as some clever idea, something I found appealing, few of them have turned into anything more than parked domains. Ask any marketing guru and they’ll tell you your domain name is but one part of the marketing juggernaut that helps to sell YOU, your brand.

How do you ‘brand’ yourself? 

Continue reading