What’s in a name? That which we call a rose
By any other name would smell as sweet
I’m almost embarrassed to say I own over 20 domain names, all of them started with some great idea for a blog or website which eventually lost steam. All of them started as some clever idea, something I found appealing, few of them have turned into anything more than parked domains. Ask any marketing guru and they’ll tell you your domain name is but one part of the marketing juggernaut that helps to sell YOU, your brand.
How do you ‘brand’ yourself?
It’s almost offensive to me, the idea of ‘branding’, to be marked as property, to sell oneself as a commodity. Sure it’s a different emphasis in marketing but there is a core element of truth to that.
My domain should grab your attention, appeal to you enough that you want to read what I have to say or buy what I have to sell. I should be unique and reflective of me or my style. But hey, don’t be too serious, have FUN with it.
This is why I don’t work in marketing. I have no idea how to brand myself. I know what I thought was clever and appealed to me, how on earth would I know what will appeal to my target audience and by the way who IS my target audience?! I realize kelliblogs.com isn’t that clever, and as I mentioned in my about me page my tagline is subject to change (hell I should probably change it right now to ‘subject to change’). It’s the best I could come up with at the time.
Here are a few domains (titles) and their former taglines that I failed to use to the best of their ability. For the moment they all point here.
oldgoth.com : Old Goths don’t die, they just move to the suburbs
talkingdirtytomyself.com : Because no one else wants to hear it
marriedageek.com : Now it gets down and nerdy